Yummy

“Yummy” is Canadian singer Justin Bieber’s first record after three years and is the lead single from his upcoming fifth studio album. The track was written by Bieber and five other writers: Ashley Boyd, Daniel Hackett, Jason “Poo Bear” Boyd, Leon Hlabathi and Sasha Sitora.

The lyrical content of the track is fairly repetitive, with Bieber using the term “yummy” as a form of endearment to describe his wife – Hayley Bieber. However, the song has received very differing opinions, with Bryan Rolli from Forbes dubbing the track’s chorus as “seductive”, but also “meaningless”; while Rania Aniftos of Billboard Magazine said that “Yummy” brought back “the flirtatious Bieber we’ve missed and been waiting for”. However, the track has flopped among fans who felt disappointed with the track and expected more from the singer’s first release in over 3 years.

The music video for “Yummy” was directed by Bardia Zeinali and was uploaded to YouTube on the 4th January 2020. It features a pink-haired Bieber in a high class restaurant, interacting with various guests and eating colourful and odd food. In less than one week, the video has over 33.4 million views and over 1.8 million likes.

Release Date: 3rd January 2020

Songwriter/s: Justin Bieber, Ashley Boyd, Daniel Hackett, Jason “Poo Bear” Boyd, Leon Hlabathi & Sasha Sitora

Producer/s: Poo Bear, Kid Culture & Sasha Sitora

Label: Def Jam

Music Video Release Date: 4th January 2020

Music Video Director: Bardia Zeinali

Chart Rankings: “Yummy” has reached the following peak positions in in Canada and the US: #36 in the Billboard Canada Top 40; #42 in the Billboard Canada AC chart; #13 in the US Billboard Bubbling Under Hot 100 Singles; #29 in the US Billboard Adult Top 40; #22 in the US Billboard Mainstream Top 40, and lastly, #28 in the US Billboard Rhythmic charts.

The lyrics to “Yummy” can be viewed here: LINK