STORY OF SONG
“No Love” is the ninth track and third single off of infamous American rapper Eminem’s seventh album: “Recovery”, which was released in 2010. Written by Eminem (real name Marshall Bruce Mathers III), and produced by hip hop producer Just Blaze (real name Justin Smith), “No Love” is one of the rapper’s most controversial songs.
The track almost act as a call out to the rap industry and how it did not change for the better but rather stay stagnant while Eminem took a break from music. “No Love” remixed a famous track titled “What Is Love”, by Trinidadian-German Eurodance musician Haddaway. Rapper Lil Wayne is also featured in the track, singing the first verse while Eminem sings the second. Eminem strongly states how he believes he is better than other rappers: “Look at these rappers, how I treat ‘em / So why the f**k would I join ‘em when I beat ‘em?”, and this is a continuing theme throughout the rest of the verse, and is deemed to be some of Eminem’s most well-written lyrics.
Eminem spoke about working with Lil Wayne: “”I did a song with Wayne called ‘Drop the World’ for his [Rebirth] album, and we had just agreed to do an even swap, so I wanted him on my album.” Just Blaze also spoke to Complex Magazine about the remixing process using Haddaway’s “What Is Love”: “I remembered that I had the idea with the Haddaway sample in my computer, so I threw on the headphones, touched it up, and played it for him. At first, he didn’t get it hundred percent. I think he wasn’t sure what I was going for because it’s such a comic sample. But once I broke down the idea to him, another angle: ‘I don’t need you no more, don’t want to see you no more, you get no love.’ Then it clicked.”
The music video was directed by Chris Robinson, who had previously directed another music video from another one of Eminem and Lil Wayne’s collaboration: “Drop the World”. Released on the 30th September 2010, the video follows a young boy who is bullied, but ends up being motivated by both Eminem and Lil Wayne’s songs and therefore defend himself against the bullies. As of August 2019, the music video has over 456 million views on YouTube.
Release Date: 5th October 2010
Songwriter/s: Marshall Mathers, Dwayne Carter Jr., Justin Smith, Dee Halligan & Junior Torello
Producer/s: Just Blaze
Label/s: Aftermath / Shady / Interscope
Music Video Release Date: 30th September 2010
Music Video Director: Chris Robinson
Chart Rankings, Certifications & Accolades: “No Love” reached the charts worldwide, charting highly in Poland, the US, the UK and Australia. The track also charted in Italy, New Zealand, Denmark, Switzerland and many other countries. “No Love” received Gold certification in Australia, Silver in the UK and 4x Platinum in the US. It has been ranked the 8th best song of 2010 by “Complex” and was downloaded over a million times in the US.