STORY OF SONG
“I Don’t Care” is the lead single off of Ed Sheeran upcoming album “No.6 Collaborations Project”, due to be released later in 2019- The track features Justin Bieber, who had not been active in the music scene for a while, likewise for Sheeran, with many of their fans viewing the track as the start of new music from the infamous pop musicians.
The track focuses on social issues and social anxiety both feel in their celebrity lifestyles; however all their worries are gone when they have their significant other:
“I’m at a party I don’t wanna be at
And I don’t ever wear a suit and tie, yeah
Wonderin’ if I could sneak out the back
Nobody’s even lookin’ me in my eyes
And then you take my hand
Finish my drink, say, “Shall we dance?” (Hell, yeah)
You know I love ya, did I ever tell ya?
You make it better like that”
The music video was released on the 17th May 2019, and was directed by Emil Nava, and was filmed in both Japan and Los Angeles. It features both Sheeran and Bieber dressing up in fun costumes such as panda costumes, robes and various food times. The singers are also green screened in various places, a wedding, a photoshoot, a rainbow and a couch sitting next to a woman. The video seems to focus more on being visually fun and playful than visually depicting a storyline that is described in the track. As of June 2019, the video on Ed Sheeran’s YouTube channel has over 151 million views and over 3.4 million likes.
Release Date: 10th May 2019
Songwriter/s: Ed Sheeran, Justin Bieber, Max Martin, Shellback, Poo Bear (Jason Boyd) & Fred Gibson
Producers: Max Martin, Shellback & Fred Gibson
Label/s: Atlantic UK, Def Jam & Warner UK
Music Video Release Date: 17th May 2019
Music Video Director: Emil Nava
Chart Rankings & Certifications: “I Don’t Care” went to #1 in many different countries post its release: Australia, Austria, Brazil, China, Czech Republic, Denmark, Finland, Greece, Hungary, Iceland, Ireland, Italy, Malaysia, Mexico, the Netherlands, Norway, Portugal, Scotland, Slovakia, Sweden, Switzerland and the UK. The track also hit charts in the US, Russia, New Zealand, Slovakia, South Korea, Japan and many other countries. The track received Gold certification in Austria, Denmark, Italy, Spain and the UK, reaching Platinum in Canada and New Zealand.