STORY OF SONG
“Kiki, do you love me?” has been one of the most played (and arguably overplayed) song lyrics of 2018. Rapper Drake’s 21st song off his latest album “Scorpion”, “In My Feelings” has held a solid place in not only the charts, but people’s hearts too.
“In My Feelings” is a bounce track, which is a form of hip-hop music that originated from New Orleans in the late 1980’s. It’s also a jumpy, upbeat bluntly honest love song to “Kiki”, “KB”, and members of the group “City Girls”. “Kiki”, is rumoured to be Keshia Chanté, Drake’s first girlfriend and childhood friend. “KB”, is rumoured to be “K’yanna Barber, a woman from Oakland, and Resha and JT, a member of “City Girls”. Drake has neither confirmed or denied any of the rumours around the named girls in the track.
Drake frequently shouts out “TrapMoneyBenny” throughout the track, who is one of the writers and producers of the song. The track consists of Drake discussing how he’ll always be there for the ladies previously mentioned. He asks the women at different times if they love him, and praises their actions such as “…when you popped off on your ex he deserved it”, as well that fact that the woman is still down to earth, saying: “I buy you Champagne but you love some Henny”, “Henny” being Hennessy whisky. The track features a lot of vocals from City Girls, Lil Wayne and Magnolia Shorty, a well known female New Orleans rapper who was murdered in 2010. The song also heavily focuses on using New Orleans slang.
The song went viral when it was released in June, causing a video trend titled “#InMyFeelingsChallenge”, where individuals would film themselves dancing in a particular way to the song and singing along. It has been recreated by multiple celebrities such as Dua Lipa and Will Smith.
The music video was directed by Karena Evans, who has also been involved with other Drake music videos in the past such as “God’s Plan”, “I’m Upset” and “Nice for What”. The video takes place in New Orleans and starts with Drake at the entrance of Kiki’s house, trying to tell her that he loves her, but she doesn’t believe him. The rest of the video is simply different people dancing in New Orleans, but then shows Drake at the end of the video confused, saying it was all a dream. Right at the end, a montage is shown of people doing the #InMyFeelings challenge. The video currently has over 130 million views.
Release Date: 29th June 2018
Song Length: 3:37
Songwriter/s: Phillip Price, Orville Hall, Magnolia Shorty, Rex Zamor, Jim Jonsin, Static Major, City Girls, Deezle, TrapMoneyBenny & Drake
Additional/Background Vocals: Lil Wayne, Zazie Beetz & City Girls
Album: Scorpion (2018)
Label: Young Money
Music Video Release Date: 2nd August 2018
Music Video Director: Karena Evans
Music Video Producer: Autumn Haynes
Chart Rankings: It reached number #1 in the following countries: Australia, Canada, Denmark, Greece, Lebanon, Malaysia, Netherlands, New Zealand, Portugal, Singapore, Slovakia, Sweden, United Kingdom and the United States. It reached Platinum in Italy, New Zealand, Sweden, the UK, and Australia its certified Platinum not just once, but three times.